Brick and Mortar: In the world of Internet marketing, brick and mortar refers to the portion of a retail store, business or company that operates at a physical address, such as an office building, rather than online. Brick and mortar business is the opposite of e-commerce.
As approximately 55% of small businesses in the U.S. still don't even have a website, the goal of many local SEO companies is to create websites for these brick and mortar businesses and optimize them for local search engine queries, in addition to creating listings for the business on location-specific search sites like Google My Business and Yelp.
And when 75% of all consumer spending is done within a 15-mile radius of a typical American's front door, there is more reason than ever for brick and mortar stores to develop an online presence to make their name known to web users near them.
Even more telling? Studies have shown that more than $10.3 billion each year is lost in potential sales at brick and mortar businesses because of missing or inaccurate information about the business online -- which is why it's more important than ever for these businesses to be keeping a close eye on their Internet presence.