Ten years ago, no one would have believed that an online marketing tool would be getting the traction that it is getting today. But today, SEO has evolved into so much more than just a marketing tool. It is a ridiculously effective way of putting companies in front of the people who want to find them. Using a series of keywords that are either dictated by the client company or the SEO firm, the SEO company crafts unique solutions that give their clients exposure where they want it. Depending on where they are located or what markets they are trying to reach, these companies can mold solutions to be able to reach new markets and grow customer bases. For companies, it means that traditional marketing no longer is the only way to get the right kind of exposure. The online world is calling, and they are responding.