How Consumers Use Local Search

How Consumers Use Local Search

Description

Local search is growing, and becoming a lucrative space for small businesses that take advantage of its space and marketing ability. To take advantage of the space and the audience it offers, though, small businesses need to know what consumers are looking for. In today's Daily Brown Bag, we discuss some interesting studies that explore consumer behavior in local search and what people are searching for so small business owners can optimize their marketing strategy.

Also available on YouTube.

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