Semify Case Studies
Semify SEO Case Studies>
We at Semify understand that it can be a challenge to choose the best SEO partner to fulfill the needs of both your agency and your clients. Digital marketing can often feel like a gamble -- but it’s easier to trust your team when you have evidence that shows their expertise.
That’s why we’ve put together this collection of SEO case studies to showcase some of our most successful campaigns. We’ve compiled some in-depth data surrounding some of our most popular and innovative products -- as well as a variety of client industries -- to ensure you feel confident in your choice to work with us. To obtain a greater understanding of how we can help clients in virtually any sector through search engine marketing and to discover some of our insider recommendations, we invite you to take a look at a Semify SEO case study (see our basic seo case study) that pertains most to your agency and clientele.
But why take the time to read an SEO campaign case study? If you’re unfamiliar with this practice or are wondering how to apply the information, keep reading.
What is an SEO Case Study?
In scientific and medical applications, case studies essentially outline specific research methodologies (or strategies) and involve in-depth investigations into specific events or groups. Although there are differences between standard case studies and those that are performed by SEO agencies, the basic premise is pretty much the same.
When putting together an SEO campaign case study, an agency will typically use their expertise to identify the strategies used for specific clients and investigate the results of those strategies. In most cases, an SEO strategy case study will discuss which tactics proved effective for a single client (or multiple clients within the same industry).
It’s not only about showing off the specific results achieved for a given client. You can think of a search engine optimization case study as a roadmap to success. While there’s no guarantee that those exact results can be perfectly replicated for another client (as there are always multiple factors at play that can impact SEO campaign success), an SEO marketing case study can give you a decent overview of the methods that may end up being worthwhile. What’s more, an SEO agency case study can illustrate which firms have the expertise to develop an approach that’s likely to work for similar clients.
What Does an SEO Case Study Include?
There’s not a specific SEO case study template that every agency follows when compiling data. There are some case studies that won’t even include exact client names; this is often the case with companies that offer white label SEO services. The agency isn’t permitted to divulge the name of the client, as they’re providing their services under the umbrella of a partner (or SEO reseller). To ensure continuity and confidentiality, end clients may be referred to in more general terms -- say, by their industry, their location, their business size, and other factors.
That said, some SEO case studies do feature names of well-known brands. Typically, this will occur when an SEO firm works directly with an end client. But remember that just because you recognize the name of the client, that doesn’t mean these case studies are inherently more valuable than white-labeled ones. You may not realize that many of the clients included in white label SEO case study examples are household names. If an SEO campaign case study doesn’t include a distinguishing client name, such as just a basic seo case study, don’t let that influence your decision about whether to work with a firm. Instead, use the compelling data provided as part of that search engine optimization case study to inform you.
And speaking of that compelling data: what kinds of data should be included in an SEO marketing case study? Not every analysis will contain the exact same kinds of data, as every client has different needs, challenges, and services performed. For example, a lawyer who’s invested in optimizing their blog posts and website over the past year will show very different results from an e-commerce retailer that has focused largely on PPC and link-building. But a search engine marketing case study should actually explain the reasoning behind deliverable selections, as well as client expectations and results relating to those deliverables. This can show the thought process of the agency making these recommendations, as well as the work that was put into ensuring client expectations were met (or exceeded).
If you’re like many people, the results are what you’re really looking for when you peruse an SEO strategy case study. An agency that can highlight positive results for other clients will automatically gain some clout, particularly if you have clients operating within that same sector. Even if your client is located in a different area or has a lower marketing budget, seeing those kinds of results can inspire a lot of confidence.
But you’ll also need to know as much as possible about the client included in the search engine marketing case study. Most agencies will include at least a brief background of the client as an introductory aspect. Even if they aren’t permitted to reveal the identity of the client, you can still glean quite a bit from the description -- and in the end, it might not actually matter whether the client is a name known to all. If your clients aren’t operating on a global platform and they are simply looking to reach a broader audience within their service area, local SEO case studies can reveal a lot of valuable information about how to reach those goals. The client may not be world-famous, but they’ve managed to make a great living with a modest marketing investment. That can be extremely compelling, both for agency owners and clients who might not yet appreciate the power of SEO. Learning more about clients within a certain niche, especially if that niche or other factors correlate to your own clients, is a vital part of choosing the right agency partner.
In short, SEO case studies will present a “before and after” picture of a given client. They’ll usually provide some background intel, show how the client fared before the campaign was put into action, explain the recommendations and actions that were taken throughout the course of the campaign, and reveal the most compelling results those methods were able to achieve. A particularly compelling SEO campaign case study will feature screenshots and other images, like graphs. While the type of information included may vary from study to study, you should be able to understand the steps that were taken to improve the client’s results and clear proof that their results did, in fact, improve over time.
Why Are SEO Case Study Examples Important?
For one thing, case studies really showcase just how important SEO can be. SEO, along with other types of digital marketing, is fairly easy to measure. But if you don’t have access to campaign tracking or you’re relatively new to this area of online marketing, it can be tough to explain to clients why SEO is so essential. With an SEO agency case study, you’ll have compelling data that can back up the recommendations you make to clients in the future. Even if the case study itself isn’t a perfect match for your client’s industry or needs, the results show that if you make the investment and put in the work, it can really pay off.
SEO case study examples can also play an integral role in the process of choosing an agency partner. Many agency owners find that, if they want to grow, they need a provider they can trust to fulfill their clients’ deliverables. Although you may have had every intention of doing all the work yourself, that often leaves very little time for you to focus on sales or client relationships. Outsourcing this work to an SEO partner is a big decision -- and with so many white label SEO agencies out there, it can be tough to know who you can depend on. SEO case studies can provide ample evidence that a firm has the know-how and resources necessary to deliver in a way that surpasses your (and your clients’) expectations.
Finally, these case studies provide an incredible learning opportunity for those in the digital marketing sector. Most firms will aim to provide a good amount of diversity with their case studies. They may purposefully include some national case studies alongside local SEO case studies, depending on the types of clients they work with. A local SEO case study can provide information you might not find in a case study that uses a client with a worldwide platform. If your agency works with a lot of small businesses and you’re struggling to improve their rankings, some of the suggestions included in a local SEO case study can help you make some headway. Even if there isn’t a lot of overlap between the clients included in local SEO case studies and your own, the methods utilized may still point you in the right direction -- or help you to determine whether you need to outsource these services for the sake of your clients’ success.
How Can I Use SEO Case Study Findings to Help My Clients?
Above, we mentioned that an SEO case study can provide some useful tools. Even if you decide not to outsource SEO services at the moment, you can use the information outlined in a case study as a jumping-off point for your own clients. While you may not obtain a step-by-step guide (or access to necessary software), you can use SEO case studies as helpful references when you’re stuck on how to move forward.
Case studies can also be extremely compelling for clients. Although you should never make promises to a client regarding their search engine ranking or traffic, utilizing this kind of data can be a powerful way to convince a client that investing in SEO is worthwhile. For a client with little to no experience in digital marketing, it could seem like search engine optimization represents a waste of money. Since SEO doesn’t produce immediate results, it’s understandable that some clients might become impatient or feel discouraged about a lack of movement in the past. But being able to present clear evidence that these tactics really do work can be hugely beneficial. It may require some work on expectation-setting, but referencing a relevant search engine optimization case study in conversations with clients can be the very thing that convinces them to take their marketing investment to the next level.
Of course, it’s important to remember that the findings of SEO case studies can help you grow your agency. That might sound far-fetched, especially if you aren’t able to do the actual fulfillment yourself. Choosing an agency to partner with is a major business decision -- and it’s one you shouldn’t take lightly. Although case studies aren’t the only thing you should consider when making this decision, they can inspire a lot of confidence. It’s a good sign when an agency is happy to provide this data and share the awesome results they’ve achieved for clients. What’s more, sharing these methods with you shows their commitment to helping others grow their businesses. Rather than relying on a slick sales pitch, these agencies let the results speak for themselves and are more than willing to help you grow your business with their help.
At Semify, we believe that growing together gives us the freedom to do more, have more, and be more. We hope that our SEO case studies can provide you with the valuable information you need to make stronger connections with your clients and scale your agency in a way that’s sustainable. To learn more about joining our SEO reseller program, please get in touch with us today.