When you are trying to define your reselling business, you should always use your SEO reseller programs as the framework to base everything else around. The private label company that provides your SEO reseller programs will be charging you a specific price to offer you certain service packages. Based on what they are able to do or not do coupled with what you pay for their services will dictate what kind of customers you can work with, how much business you can take on, and how much you can charge. As long as your SEO reseller programs are good, you will always find customers that are willing to pay for them, which means that you can grow your business. In turn, you will be providing your private label affiliate with business, and in a giant cycle, your business partners, your customers, and your own business will all increase business.