Today is the official launch of our new company and website. We have been working hard on Semify for a few months and we are pleased to officially launch. For my opening blog post, I wanted to discuss the purpose of Semify and where we plan on taking the company.

What is Semify? Semify is the name of the company but also our process for expanding the reach of a website by enriching the site with great content and then spreading that content across the Internet. We use all of the standard SEO tactics for optimizing a website but add our tools for placing that message on proprietary sites and other hub sites. We also use widgets, social networks and PR to amplify your presence on the Internet.

All of these remote nodes of content are linked back to your website and help the search engines find and understand your content. This leads to better rankings in the search engines, which brings more qualified traffic to our clients’ sites.

Over the past year, I have offered SEO and PPC consulting services through my consulting company, CyberCMO. During that time, I have learned that search marketing is crucial to all businesses and that the middle market is underserved. Large and mega clients either build their own teams or go with the elite agencies. Small businesses are being served by point providers like ReachLocal or purchasing bundled services through their yellow page rep or web design firm. We plan on working with medium-sized companies, associations and interactive agencies.

I also learned that best-in-class SEO or Search Marketing requires automation. Working alone with Excel isn’t enough to mine the massive amounts of data or distribute a client’s message on the web. That is why our SEO and PPC marketing services are process driven and controlled through an advanced workflow tool. We can guarantee that our clients will get consistent execution. Our tools and reporting suite will make it easier for interactive agencies to outsource their SEO to Semify and get their clients the best results.

There is more to come but in the meantime sign-up for our search tracking dashboard to get a sneak peak at the type of services coming down the road.