To the surprise of many businesses, becoming SEO resellers is often not difficult, and many have been able to do so without having to invest much of their own finances or spend a large amount of time waiting for returns. The average SEO resellers are simply businesses that decided to take the initiative and attempt to expand or enjoy better growth. Although it is not difficult to do, SEO resellers must have certain characteristics before they can expect to enjoy the additional income that search engine optimization attracts. Some of these characteristics include the right type of services and clients, as well as a willingness to try something new. Compared to most other services however, being SEO resellers also carries with it the benefits of not having to dedicate more resources than desired, or hire more staff than necessary, making this route a worthwhile one for many.