As an SEO reseller, it is important to remember that even though someone else is providing the SEO for you, you will ultimately be responsible for your customers and what they ultimately receive. SEO resellers must manage their providers as much as their customers to ensure they are providing the best services possible. It helps to take the time to find just the right SEO provider for your needs but it is important afterward to continue working closely with them so you know they are fulfilling your customer requests properly. As an SEO reseller, you will ultimately be selling those services under your business name and you do not want to provide customers with subpar services that can come back to haunt you at a later date. You must take the time to manage all your relationships correctly, and make sure you work with a great provider to become successful.