If you want to be a successful SEO reseller, you will find that your negotiating skills will play a key role in just how successful you can be. Any SEO reseller is in a unique position because they are essentially playing the middleman between customers and SEO providers with one unique catch: any work they broker will be sold under their own business name. The idea of rebranding SEO and then reselling it at a markup is certainly not a new idea, but at the same time, as an SEO reseller, you must make sure that your providers are performing the way they should. If not, it is you that your customers will be placing the blame on; and the last thing you want is for your company name to be smeared. If you work with the right providers and know how to bring in customers, you will be successful.