After you have hired a professional to infuse your website with SEO, they can play a powerful future role in managing your program by providing SEO tips. When you rehire a professional for consulting service, they can provide you with some simple SEO tips that any of your tech savvy employees can understand and utilize when keeping up with your SEO program. The right professional may even be able to direct you to some informational websites that are full of SEO tips for quick reference points. While it is advisable to rehire a professional from time to time to completely revamp and update your SEO program, consulting services are cheaper and website information is free allowing you to still maintain a powerful presence online while cutting costs a little. If your SEO program was good to start, you will already have a great foundation to build on.