Favicon: the term "favicon", is a contraction of the words "favorite" and "icon", pronounced fav-icon. This refers to a customized icon that is displayed to the left of the website URL in the navigation bar. Favicons are also used in browser tabs, bookmarks, and internet shortcuts on your desktop. In fact, if you look at the top of your browser, you will likely see a few favicons, representing your favorite pages or websites you have saved for later browsing. These images are created by web designers and typically create a more professional, high quality appearance and impression of the website.
Common examples of favicon include the Target bull's-eye, the Skype cloud, and the green Hulu "H". While they are not necessary, they are a great way to create a consistent brand image for a specific company. They can also make it easier for internet users to identify your web pages, especially if they are juggling multiple online tasks at once. This attention to detail can obviously create a more positive experience and differentiate a website from the many others the typical person visits in a day. As a result, it is often recommended that a company work with a professional web designer to create a consistent, brand-worthy favicon for their website.