When you are just starting out as an SEO reseller programs that you purchase must be affordable in order for you to be able to claw your way into the business. There is a large amount of variance regarding SEO reseller programs and one of the biggest facets that seesaws up and down is price. This is because private label companies rely on SEO resellers to make their own profits, and as a result, there is a usually a delicate balance that fluctuates up and down depending on what the reseller is paying upfront for the services. In some cases, private label companies charge their resellers with a preset quota up front, and if you do not have the kind of capital needed to purchase a number of SEO reseller programs before you are making sales, you might need to do some negotiating to get yourself off the ground.