RSS feeds are a popular way to publish information across many websites to as broad an audience as possible. RSS feeds originated as a way for news sources to distribute headlines and breaking news and have become a successful strategy for other types of websites and businesses to disseminate information. One advantage of RSS feeds is that the technology is simple, which is why they are called Really Simple Syndication, making them accessible to a range of industries. In addition, publishing RSS feeds is a method for bringing viewers back to your website, since the headline contains a link that they can follow to the source of the story. RSS feeds benefit the user as well, as because people can subscribe to the feeds of websites they are interested and then see them all in one place instead of having to take time to look at many website individually.