SEO reseller plans (also called seo reseller programs) allow web design firms to make money by providing SEO to their clients. SEO is a necessary component to website design because businesses rely on good search engine optimization to improve their rankings among search engine results. However, not all web designers have the necessary expertise to create effective SEO. SEO reseller plans allow them to outsource this service to private label SEO providers who create the SEO and then pass it to the web designer. It is cheaper for web design companies to outsource SEO than to invest in their own staff time creating it. Once they receive the SEO, the web design firm re-labels it with their own name and brand and sells it to their client. They are able to set their own price, and therefore their own profit margin, making SEO reseller plans an excellent way to increase their revenue.