RSS syndication is a great way to get more people connected to your website. While RSS was originally designed as a way for news sites to publish headlines across many different websites, now all types of businesses and bloggers are using syndication to share updates with their readers. Since the technology is relatively simple and does not involve complicated web-sharing agreements with other websites, RSS syndication is a low cost and efficient method of broadcasting information. On your website, you can include a link inviting viewers to subscribe to the RSS feed. You then have to publish your feeds, which they can view at a central location together with their other RSS feeds. The feeds should include a link back to your website or blog for more information so that syndication is a way to keep your readers returning for more information or opportunities to buy.