In order gain notoriety on the web as a blogger, it requires more than self promotion. Through web syndication, usually in the form of Rss, readers of your blog are able to subscribe and receive regular updates from you. Through free syndication, you can gain a large readership base and can make it very easy for your readers to share your blog stories with their friends on social networking sites. By offering RSS syndication, you are giving yourself the opportunity to expand your readership without having to do any extra work to do so. Instead, by focusing on creating articles and blog posts that are well liked by your readers, you are giving them an incentive to spread the word for you. On many blogging platforms, it is easy to add the ability to allow readers and viewers to subscribe to an RSS feed, so add it today.