Just because a private label email marketing company decides to stay behind the scenes does not generally mean it does not do great work. In fact, generally speaking the average private label email marketing company has more of a focus on quality than perhaps a firm that touts its own services to the public. The difference is rooted in how an email marketing campaign is delivered.
Whereas a campaign delivered by a private label email marketing company actually is brought to clients via a third-party reseller, one through a traditional email marketing company is delivered by that company. The end product usually is the same or of similar quality. But while a traditional company will have a team working for a client, a private label one will allow a reseller to do all of the talking for it. Weighing the pros and cons of going with each is important here.