As an SEO reseller, you have more options for your business. Developing every product and service that clients need can be costly and not very efficient. It is better for your firm to outsource some of the services, so that you offer a comprehensive package at competitive prices. In addition, as an SEO reseller, you can make money off the SEO you offer because the provider sells it to you at its wholesale cost. They set no limits on the final price, so you can mark up the cost. If you are just starting out as an SEO reseller and are not sure how much you want to charge, it may be a good idea to set your profit margin lower until you become more familiar with selling SEO. Once you strengthen your reputation and client base, you can set higher prices and increase your profit.