SEO is the process in which websites are shaped to fit all possible searches by search engines. Since many businesses depend on new customers finding their websites to buy their product or service, their website must be visible among search engine results. SEO makes this possible because it inserts strategically chosen key words and key word combinations into the content of the website. When search engine robots feel through all the available websites looking for a match, a website with effective SEO rises to the top. Most web design companies and marketing firms offer SEO as an essential part of their internet services because websites depend on it to compete successfully. Business owners should ask their web developer or seek out an SEO provider to ensure that their website is properly equipped for the digital age. With consistent, high quality SEO, their business will always be visible for prospective customers.