By: Kyle GuercioBeing a successful SEO reseller requires a combination of knowledge of how Google’s algorithm operates, as well as the best way to use it to a client’s advantage. But rattling off insight of how SEO, PPC and backlinks improve rankings will do little good unless the client understands how to effectively mold digital marketing for their specific business. The white label SEO reseller's first job is to educate the client. Here are a few ways to ensure you’re using client information and your SEO knowledge together to make the case to your client that SEO and digital marketing will improve rankings and draw more customers to his or her website.
1. TO BE UNDERSTOOD, YOU MUST WORK TO UNDERSTAND
When you're selling white label SEO, you should always begin the process with ALL of your clients’ end goals in mind. This doesn’t just mean knowing that clients needs to have strong search rankings, but also--what are the goals of a client’s overall business?Ask what products or plans they offer to their consumers, and the ways in which they’re superior to their competitors. Let them explain what they hope to achieve through using SEO for marketing. This leads us to the next step.
2. UNDERSTAND THE BUSINESSAfter learning how the company makes money and what the end goals are, a white label SEO provider should become acclimated with the inner workings of the business. This can include production processes, the personnel and how they operate, and what – if any – marketing strategies are currently in use. Then, begin with some questions:
- When was the last time they redesigned their website?
- Have they previously hired an SEO firm?
- What ROI are they receiving from other methods (television, radio, print, or direct mail, email, social media)?
3. OFFER A LITTLE EDUCATION
Once you understand your client, show your client where other small businesses, i.e., their competitors, are spending their marketing budgets. Those who have gone before them have learned a few things and are investing in services that are proven to make a difference.Semify's 2016 Online Marketing Trends eBook, based on a survey of digital marketers, is a great place to start. An SEO reseller can show the client, for example, that in 2015, 55% of small business clients spent between $501 and $2,500 per month for digital marketing and 26% spent more than $2,500. And small businesses tend to invest most heavily in website development, SEO and PPC. This type of data can help the small business owner feel more confident in establishing the budget with the SEO reseller.
4. TARGET DEMOGRAPHIC AND SEARCH PATTERNSThis is a basic step in SEO, but just knowing who might be looking for their product is not always enough. It’s important to have a deep knowledge of the client's target market’s online habits and search preferences. To get a better idea of exactly how consumers may find their way to a client’s products or services, white label SEO resellers should first ask what questions potential consumers typically have that their onsite content could answer, or what problems they have that need to be resolved.
5. TRACKING DATA AND RESULTS
SEO is an extremely involved process that requires extensive research and analysis. But just setting up the site is not enough. Google Analytics is a SEO’s best friend. With an Analytics account you can monitor organic traffic on a regular basis.But if Google and the age of the internet has shown us anything, it is how quickly this platform continues to evolve. Consistently tracking on-page changes that have led to positive results and market trends is the most effective tool in progressing your SEO strategy. One advantage a Semify white label SEO reseller has in this regard: A US based support team that stays on top of the industry and educates the reseller about algorithm updates and other industry news, and, of course, a dashboard that reports campaign data and results.
WHY IS THIS IMPORTANT?In order to create an effective of action, a white label SEO reseller must provide excellent customer service, which includes having a good understanding of all facets of optimizing a website to a company’s services. Just an extensive knowledge of how Google Panda/Penguin functions is not enough on its own to put together a successful plan. Without knowing where your clients wants to end up, how can you possibly help them reach their goals?