With the rapid rise of the Internet in the 1990s, advertisers had to think of new and effective ways to reach the masses of people spending increasing amounts of time in cyberspace. Search marketing was developed to help web pages fare better on search engines when consumers were looking for certain keywords or products. Now the area of search marketing has become an industry all itself with companies around the world specializing in helping website owners make their sites and products more visible on search engines.
Search marketing success relies on many factors, including content, link building, keywords and advertising on the website. All of the components together are searched my search engine “spiders” that crawl through the site and try to determine relevancy to a certain topic. Hiring a company that specializes in this technology is a good idea for website owners who want to increase visibility.