As an SEO reseller, you have a choice as to how you want to sell the product. When you collaborate with a private label SEO, you have even more choices. This is due to the fact that a private label SEO does not care how you go about selling the product. The company simply develops and customizes SEO plans and then delivers them to you so you can deliver them to clients. If the firm cared how SEO was sold, it would hire its own staff to sell its own product. Because it does not, there really is no control over how you seek out clients and seal the deal with them. You can use your own tactics that have proved worthy for you in the past, and you can work on your own time too. There is much freedom to be had when working with a private label SEO.