Social Media Engagement Metrics: Social media engagement metrics measure how much and how often others interact with you and your content on social media. Social media engagement metrics showcase audience action, which is important for social media health and growth.

Engagement is measured by tracking others' interactions with the social media content, through likes, comments, shares, retweets, blogs, etc. Every social media platform allows the user to interact with the content in some way. This interaction shows brand interest, clarifies the target audience, and what gets them interested.

Sharing metrics is a subset of social media engagement metrics. Sharing metrics represent when people amplify your content. All of the major social media networks allow users to share content, whether it's a retweet, share, reblog, repin, etc. Engagement metrics are important in highlighting the success of the content, but depending on your goals, sharing metrics could be of higher value because they extend your content beyond your own audience, increasing its exposure.

Social media engagement metrics can be used in the following ways:

  • Guide your content strategy
  • Target the right demographic
  • Measure the success of product launches, marketing campaigns, or other new initiatives
  • Add context to exposure or reach
  • Measure growth and performance on specific social networks
  • Find influencers or brand advocates