An SEO reseller takes advantage of the opportunity to take part in the growing industry of SEO. SEO is now a product that is offered by many different kinds of firms who all recognize the necessity of offering clients the tools to make their website competitive. As a result, white label SEO companies are emerging who offer cost effective and readily available SEO to these types of firms. Web designers and marketing companies benefit from becoming an SEO reseller because they avoid having to invest in their own SEO department. Instead, their staff can stay focused on their areas of expertise, while the firm is still able to offer a more complete package of services to their clients. As an SEO reseller, the firm stays flexible and adapts to this trend while keeping their overhead low. In addition, reselling SEO enables them to increase their profits.