We all know that marketing is an integral component to developing a company’s personal brand. Through marketing, the company begins to establish a more personal relationship with their customers and audience. Internet marketing uses popular online tools and avenues to help a company effectively market their products and services. The most common Internet marketing techniques involve social networking sites and social media to convey and spread a company’s message to a wide online audience. Because the web has become adopted virtually across the board by all different walks of life, it is easy to do targeted marketing to a certain sect of the online public, whatever your particular audience makeup is. Find out more about the tools and tactics Internet marketing uses, and find out how crucial it is for a modern business to stay competitive in a web-centric world such as ours.