When it comes to online marketing, a little work can go a long way. The key to effective online marketing is understanding how people use the Internet to connect with people and find information. Once you know where the online users are and what tools they use, you can tailor your marketing to reach the maximum amount of people in your target audience as possible. It is a good idea to have someone lead your marketing team who understands online social culture so that they can guide the online marketing in a way that it will be well received and appreciated by online users. People on the web go through a lot of information in a very short period of time, so if your marketing strategies are not compelling, users will move on to the next thing before your message has the opportunity to sink in.