Search engine optimization marketing services go a step and a half beyond just optimizing search engines. With search engine optimization marketing services, much more is being done for clients to get them recognized in the broader scope of the Internet. Whereas a service that just did work optimizing clients' websites through search engines, only a few available services may be at play. But with search engine optimization marketing services, actual marketing techniques in addition to optimizing these search engines factors in. So basically, if a company wants to get more recognition online using tried and true techniques, its leaders would be wise to employing a search engine optimization plan that also included marketing services. The combination of these two elements would blow that company's competition clearly out of the water. The key advantage lies in incorporating a mix of useful tactics that have proved effective before.