The SEO press has been buzzing with the latest updates Google has made and some upcoming algo changes they have announced. We wanted to talk about the recent de-indexing of blog networks and what to expect from the upcoming "over optimization" algo changes. The reality, however, is that all we can do is talk about what Google has historically done and what they might mean by "over optimization."
The real story is that these periodic updates and adjustments by Google really make us remember how it is important to diversify your business. You and your customers should seek to have a diversified marketing program with many channels. If you are "over optimized" toward one channel (i.e., SEO), use this latest update from Google as a catalyst to be more diversified before the next change comes about. Look for ways to use social media, email, ppc or even some offline channels to diversify your lead flow.