Strategic Onsite Blogging (aka Blogging for SEO)
Do a search for "benefits of onsite blogging." You'll find page after page after page of data and information like this:- Blogging increases inbound links by 97% for those companies that produce a blog.1
- Companies that blog are 13 times more likely to generate a positive ROI.1
- 82% of marketers who blog daily acquired a customer via their blog.2
- 61% of U.S. online consumers have made a purchase based on recommendations from a blog.1
- 60% of consumers feel more positive about a company after reading custom content on its site.3
- Inbound marketers who are generating positive ROI are emphasizing programs designed to get their content, and by extension their company, found. In order, blogging, organic search, and content amplification top the list. Blogging appears to have the most substantial impact on performance.1
Many of our SEO and SEO-News plans include onsite blogging. Before we begin blogging for SEO, we have a blogging for SEO strategy in mind. And for a client who has an SEO plan that includes Featured News, onsite blogs are set up to be ready for a link from a news story on our independent Publishing Partners' websites. Every blog post begins with research to uncover facts, data, statistics, etc. that support the topic. Then, we design a Visual Asset—a custom featured image—that complements the blog. The visual asset is part of our blogging for SEO strategy, because...here's another eye-opening statistic: Articles with images get 94% more views than those without.4 Online publishers prefer to reference factual, well-written content. In fact, we have publishing partners that link to clients' blogs when editorially appropriate, and they share the content on social media. Learn more about our publishing partners and featured news service in this webinar. That's the story of blogging for SEO! Sources: 1Hubspot; 2BlogHer; 3ContentPlus; 4B2B Marketing