With the emphasis on social media, phone tracking and other advances in SEO, some people have begun considering email marketing to be “old school.” Don’t be fooled. Email marketing is an essential, vibrant part of any SEO reseller program.
Want some proof that email marketing works?* According to Direct Marketers Association, email marketing garners an average ROI of $43.52 for every dollar spent. That’s expected to reach $44.25 in early 2012.
* Forrester Research reports that investment in email marketing will grow from $1.3 billion in 2010 to $2 billion by 2014.
*A survey by ExactTarget (12/09) shows that more than 50% of consumers make purchases as a direct outcome of email. It also drives more ROI than any other channel including social media and PPC advertising.
* On average, every US Internet user engages with 11.8 brands via email, compared to 9.4 brands through Facebook and only 7.9 brands through twitter.
– From ExactTarget “Subscribers, Fans, and Followers: The Social Profile” (2010) Oh yes, and then there’s Groupon and Amazon. Two pretty good models!
Immediate Benefits of White Label EmailAn SEO reseller derives two immediate benefits from hooking their customers up with an email marketing program. First, it produces quick lead generation. SEO can take a while to get up to speed. Email can begin producing leads for your customers fast, often within hours/days/weeks. So while you’re waiting for your dashboard to light up you can be demonstrating effectiveness with new leads. Second, you can convert PPC contacts into repeat customers using email marketing. Once you’ve captured their data, email can go right to work with both general and targeted appeals. The selling starts immediately via an automated email marketing nurture program (such as Semify's).
Select an Email Marketing Platform
What’s the best choice for an email marketing product? There are many sophisticated, experienced providers; Constant Contact, iContact and Campaigner, among others, all have deservedly good reputations. But why would you put your client outside of your service umbrella? If you use an outside email marketer you’re sending your customer away from your site. Essentially, you‘re outsourcing to a different vendor. That vendor, not you, will be in control of the entire email service component.
As you’ve been telling your clients, integration has value. A good white label SEO reseller offers every service available in the SEO arena. The best way to do that is to offer private label email marketing as an integrated component. You keep your customers to yourself, manage all their interests and make them confident that you can handle every competitive aspect.
ConclusionWhite label email has plenty of other advantages too. You can easily build and employ a mailchimp under your own brand. You can sell email training and design services to give a unique look and feel to your client’s emails. You can generate fast results by offering coupons, one-time discounts or freebies.
Best of all, integrated private-label email marketing makes you look good!