Search engine optimization, or SEO, is the most effective method to make your website more visible. If you rely heavily on your company website to hook new clients, then it is imperative that people looking for your product or service are able to find your website and that it is not buried on the fifth page of the search engine results. Search engine optimization makes your website competitive and more successful in reaching the top of the results. By embedding key words into the content of your website, the search engine algorithms will match your website to the person’s search. The key to effective search engine optimization is finding the right key words for the many possible searches that people use to find businesses like yours. It is also important to regularly maintain and update your website’s SEO to stay ahead of your competition.