In the sea of different social media networking sites, there are winners and there are losers. Among the winners, there is an undisputed top tier. In the great scheme of things, the newest social networking super power is the text-driven Twitter. Unlike other popular social media websites, Twitter trims the fat and streamlines the process of sharing to make it the fastest avenue for spreading news and info virally. By sharing links to news articles, videos and websites, information travels as fast as fingers can type and press the “enter” key. While Twitter may not yet be as widely used as its predecessors and remaining rivals, it does offer an innovative approach to social networking. It is no longer just individual users who are attracted to the site: Businesses are waking up to the marketing and advertising possibilities with such a system as well.