If you work in the marketing sector, chances are you understand how important SEO, or search engine optimization, has become to your efforts. Data shows that it’s far more effective than traditional and digital forms of advertising: 70-80% of users actually ignore paid ads and click on organic search results instead. And if your client’s site isn’t optimized, chances are slim to none that they’ll even show up in page one of Google’s search results.
But while SEO is absolutely vital, it’s also extremely complex. Even if you operate a relatively small agency, you likely won’t have the time to learn the ins and outs of SEO. Your attention needs to be focused on your clients and running your business. But by not offering high-quality SEO services, you’ll be holding back both your company and your clients. The solution? Work with a white label SEO company to outsource your optimization.

What Do Outsourced SEO Companies Do?

An outsourced white label SEO company will provide you with a highly specialized team who will produce excellent results for your client. Dedicated copywriters will create interesting, relevant, and optimized content for your client. This content will then be monitored by analysts to make sure you’re seeing positive results: namely, more traffic, more backlinks, and better search rankings overall. Many private label SEO companies have relationships with other web publishers, which can help get your site noticed for the right reasons. They may also offer help with PPC ads, link building, and web development and audits to make sure all aspects of your digital marketing are working together for your clients.

Why Should You Outsource SEO?

  • It’s cost-effective: SEO efforts may seem pricey, but you have to remember everything you’re getting as part of the deal. Having your SEO managed by experts in the field means you won’t have to learn it yourself, train existing staff members, or hire new employees to do the work. By outsourcing, you’ll be able to extend your team without paying for in-house efforts.
  • It provides you with more information: When you try to do SEO yourself, you’ll likely learn by trial and error. But sometimes that process won’t even tell you very much. You won’t know exactly why your efforts have failed or succeeded, which ultimately does a disservice to your clients. With SEO reseller plans, you’ll have access to helpful tools like a dashboard or portal, which can tell both you and your clients everything you need to know about their progress. Even though you’re having someone else do the heavy lifting, you won’t have to relinquish control or be kept out of the loop. You’ll see everything that’s being done and can pass this information along. With all of the necessary information in front of you, you’ll be able to make better decisions about your tactics and even establish yourself as a leader in your industry.
  • It produces better results: In the digital age, your clients need SEO to be successful. But it’s extremely difficult to learn, especially if you’re juggling multiple clients and other marketing efforts on top of it. Trying to handle SEO on your own won’t yield the results your clients deserve. It will also take time away from other parts of your business and could potentially put your business in jeopardy. But when you outsource, you can actually grow your agency and serve your clients in the best possible way.
  • It creates a mutually beneficial relationship: When you resell SEO, your clients will get better results -- and better results = happy, loyal clients. White label SEO companies can not only help you keep your existing clients, but they can also help you land new ones. Having an ongoing partnership with a private label SEO company means that you have the expertise your leads want. Your outsourced SEO company may even help you refine your pitches, put together SEO proposals, and close the deal. In this scenario, you’ll both work together to get the best results for the client, meaning that everybody wins.

How To Select An SEO Reseller Program

Your outsourced SEO company’s values matter just as much as the quality of work they produce. Yes, there may be easier ways to get results out there, but they’re often short-lived and come with much higher risks for your clients. Any reputable white label SEO company will also practice what’s known as white hat SEO -- techniques that focus on providing relevant, interesting information to a human audience, rather than using underhanded tactics to trick search engines into believing the website is a reliable resource.
Those tricky techniques are what’s known as black hat SEO. These methods include using spammy links and comments, keyword stuffing, cloaking, and even paid links to produce results. They might show initial promise to clients, but they can have dire consequences. If Google catches wind of these methods, they can harshly penalize your client’s site to the point where they may not recover. Plus, these techniques will frustrate web users and will generally make the company look untrustworthy.
Leading white label SEO companies care deeply about their clients and maintain their integrity in the work they produce. Therefore, you should seek out companies who pride themselves on these values and let them dictate the work they do.

What Else Should You Look For In Your Outsourced White Label SEO Service?

They need stellar technical capabilities. First and foremost, your SEO company needs to have the skills to handle a plethora of tasks with finesse. This really comes down to training and knowledge of the industry. You are hiring this company for a good reason: this isn’t an area of expertise you possess yourself. Therefore, you need to be certain that they can explain any concepts you and/or your clients don’t understand and are capable of producing results. You should also make sure they have some sort of dashboard or portal which you can easily access and navigate to ensure you can monitor their efforts.
They should have excellent content marketing proficiency. In some cases, your clients may continue to write some of their own marketing content, which will typically be promotional or informational in tone. But that doesn’t mean that the optimized content produced by your SEO company can be of subpar quality. The team writing for your client needs to have a real understanding of what the client does and the audience for which they’re writing, along with the ability to tailor their style and tone for all kinds of industries. Whether your outsourced SEO company has an in-house team or uses outside contractors, the optimization and the quality of the writing needs to be superb.
They must be collaborative and communicative. If you want to build an ongoing and mutually beneficial relationship with your SEO company, both parties should be excellent communicators who are eager to collaborate with one another. Specifically, your SEO company should set and express realistic expectations, keep you informed about the health of your campaigns, and impart knowledge regarding SEO trends. They should also be willing to work with you on brainstorming creative solutions to issues that arise, be accountable for their results, encourage feedback, and explain processes in easily comprehensible ways. These values can help create a strong, long-lasting partnership that can help both of you excel.
They should be based in the United States. Foreign companies may promise low costs and high rewards, but remember that you get what you pay for. As stated above, you’ll need to be in frequent contact with your team and will want the content to be both natural and relevant to American audiences. Neither of these factors is likely when your SEO company is based overseas. Having little to no control over web development, SEO, or link building efforts can be frustrating at best and potentially disastrous at worst. Make certain that your SEO company, along with the writers and analysts they employ, are U.S.-based.
They should be well-established with positive reviews. The SEO reseller program you choose should be run by a company that’s well-regarded and well-established. Keep in mind that a company that’s been around only five years may be just as knowledgeable and respected as one that’s been in business for 15. It should be easy to find information about the company and reviews from clients. While not every angry review holds water, testimonials and reviews should be honest and positive overall. You might not get a complete picture of the company in terms of their quality and consistency, but an SEO company should be concerned with their reputation. Ad after all, if you’re hiring them to boost your clients’ rankings, they should have great rankings themselves!
They should have experience in your industry. Not every SEO company will possess an innate understanding of how to write content that’s relevant to your industry or immediately know the challenges you’ve faced with SEO in the past. For particularly technical or niche businesses, it can be a challenge to find an SEO company to fit their needs, particularly if they have a smaller content team or expectations have not been clearly communicated. Usually, SEO services will have a vetting process for their campaigns and will make their capabilities clear. However, if you have any doubt as to whether a company is up to the task, you can ask for clarification or to see examples from similar clients.
They should be feasibly affordable. Of course, cost may be of concern to you, especially if you work with smaller businesses who can devote only so much to their marketing efforts. Many organizations have come around to the idea that SEO is an essential part of marketing and therefore needs to be reflected in their budgets. Still, smaller clients may not always have a lot to spend on SEO. Although it’s true that you get what you pay for, your SEO company should offer rates that reflect the industry standard and yet are still doable for your clients. Many SEO leaders understand these budgetary constraints and even make it their mission to make high-quality SEO more affordable for these clients. Be sure to inquire about different SEO packages and the benefits of each to find an option that will work best.

One Last Word About Outsourcing SEO

It’s important to note that high-quality SEO won’t produce immediate results. In fact, it often takes several months to see a significant change. That’s actually a good thing. You want these improvements to happen organically; that’s the secret to longevity.
But it’s likely that you don’t have that kind of time or effort to spare yourself. Ultimately, trying to handle SEO efforts in-house when you have little to no experience is a huge gamble -- and it’s one that isn’t likely to pay off. White label SEO services can allow you to meet and even exceed client expectations without having to make sacrifices pertaining to your own productivity. You’ll have all the tools, resources, and support you need for your clients to succeed without having to do actually learn the methods yourself. Plus, you’ll build a lasting relationship that can help both agencies flourish.