What is White Label SEO?

White label SEO (also called an SEO Reseller) is a managed SEO service designed for agencies to sell to their customers without hiring staff for fulfillment. This outsourcing arrangement allows you to offer high quality SEO products under your own brand while not doing any of the work. The typical mark-up on white label SEO services is 100% of the wholesale cost.

We believe that growing together creates the freedom to be more.

For over 13 years, Semify has helped thousands of agency partners develop exceptional marketing strategies for businesses all across North America.

SEO continues to be a highly demanded digital marketing service. SEO works. Not only is it one of the most effective long-term solutions, but it’s also one of the most cost-effective for customer acquisition.

And yet, there are business owners who haven’t yet added SEO to their marketing plan. What’s more, there are agency owners just like you who are trying to do it all themselves.

If You Only Run One SEO Report Today
Run This One

Trusted by 100,000 website owners for 13 years


Who Are We?


Adam Stetzer, Ph.D.

  • 30 years in business
  • GE, Coca Cola, ChevronTexaco, AT&T and many more
  • 13 years experience in SEO
  • CEO of a top White Label SEO Reseller firm
  • Search Engine Watch column for 4 years
  • Published at Academy of Management Journal
  • Loves to help small businesses
  • Just a really nice person

Read More

Featured On

Semify is a Great Fit for Many Agencies


Read about our amazing team

Do the research and decide if we are legit
Review Semify's reputation, read the case studies
Check out my professional background and personal style


Research Some More

Do some Google searches
Check out GMB
Read our Linked In page
Check out GlassDoor


Decide to call us

Our entire team is super friendly
We answer the phone within 30 seconds
We are not into pressure
It's just a conversation


Have us call you

Fill out our contact form
We can schedule a low-key introduct call
Decide if you want to move forward


See great results!

Grow your business
Deliver the best possible results to your clients


of marketers invest time in SEO.


SEO content marketing has the lowest cost-per-lead of any digital lead generation tactic.


In 2020, U.S. companies were predicted to spend $80 billion on SEO marketing -- making the case for outsourcing even stronger.


of business owners consider the reputation of their SEO provider to be very or extremely important.

If you’ve already decided that working with a white label SEO partner is the best way forward, we think you’ve made a great choice. Partnering with a team of SEO professionals can grant you the opportunity to grow your business while delivering the best possible results to your clients.

As one of our resellers, you’ll gain access to our white label SEO dashboard, hands-on account management, professional product fulfillment, on-time delivery, and customized marketing strategies that can help your clients compete in a crowded marketplace.

When you need a scalable solution and seamless SEO fulfillment, it makes sense to partner with a white label marketing agency. You deserve a dedicated team to handle all of the behind-the-scenes work on your behalf -- allowing your agency (and your clients) to shine.

What is White Label SEO?

You might already be familiar with the idea of search engine optimization, or SEO. But what is white label SEO?

We buy and use white-labeled products all the time -- often without ever knowing it. These products are sold to the customer directly from a specific retailer or provider; while these products bear the label of that retailer, they’re actually fulfilled by a third party on behalf of the retailer. This can allow the retailer to maintain consistent branding and high-quality goods in a way that helps their bottom line.

A white label marketing agency will provide agency owners with a variety of services (including SEO) in much the same way. Your white label SEO firm fulfills certain services for your agency that your clients need and will do so under your agency’s name. You’ll get to benefit from your white label agency’s expertise while you deliver quality services to your clients. In turn, you’ll free up resources to devote to other areas of your business. Read the amazing reseller case studies.

Basically, that means you’ll get to hand off the fulfillment of your SEO products and other digital marketing services to an outsourced team of experts. Your clients will never know that you aren’t handling the work yourself -- and they won’t have to look elsewhere for the services they want.


What’s Included in Semify’s White Label SEO Services?

White Label SEO Dashboard

You’ll gain access to our innovative software that provides data and insights for all of your campaigns. Best of all, everything is branded with your company name, logo, and colors for consistency. You can even add your own CNAME so your clients can access information through your site instead of ours.

Read More

Dedicated Account Manager

Our hands-on approach ensures you’ll have your very own expert to set up, maintain, and grow your campaigns. Your account manager acts as your customer service point person, campaign coordinator, and troubleshooter to ensure you receive the quick solutions you need.

Read More

Digital Marketing Expertise

Our U.S.-based team of writers, analysts, and digital marketing specialists are second to none. Whether tasked with creating high-quality content for your clients’ website or ensuring that websites are optimized for search, our Semify team is committed to helping you succeed.

Read More

In-Demand Deliverables

Semify’s holistic approach to white labeling SEO means that your clients can receive a number of key deliverables for long-term growth. A combination of onsite blog posts, off-site articles for link-building, featured news stories, website copy, local listings, and visual assets are used to improve web traffic, backlink profiles, domain authority, and search ranking signals for your customers.

Read More

Advanced Reporting and Analytics

As an SEO reseller, you need data that shows your campaigns are progressing as they should. Our white label SEO dashboard provides you with the analytics, search rankings, competitor insights, automated reporting, lead tracking, and other information you need to optimize campaign performance and keep clients fully informed.

Read More

How Can I Choose the Best White Label SEO Program?

If you’ve decided to outsource your SEO needs to a firm that offers white labeled seo programs, you’ve already taken an important step for your agency. But how do you know that you’re choosing the best white label SEO provider?

There are a number of essential considerations to keep in mind when finalizing your choice. You’ll want to evaluate your white label marketing agency to ensure they are...

Whether your client operates within a unique niche or you possess only a basic knowledge of SEO yourself, you need a digital marketing partner with the expertise to maximize success. With over 10 years in the industry, Semify has been shown to stay the course and is considered to be a leader in the digital marketing sphere.

You deserve consistent and clear communication pertaining to your campaigns. The best white labeled SEO agency will respond to questions and concerns quickly and will make your satisfaction a priority. Because we are U.S.-based and use customer response time as an internal metric, you won’t have to worry about your emails or calls going unanswered.

When you outsource SEO, you should be assured that everyone is on the same team and working toward a common goal. As one of our SEO resellers, you’ll feel confident in the knowledge that we truly care about the success of your business and the success of your clients. We believe growing together creates the freedom to be more. We aren’t achieving our goals unless you are, too.

There are SEO providers out there who will make outlandish promises or upsell products you don’t need for the sake of their bottom line. At Semify, we value transparency and integrity in all of our client interactions. While we always look for the good, we’re not afraid to be honest with our customers to maximize their success.

Get Started

Frequently Asked Questions About White Label SEO

Most agency owners are actively looking for ways to save time and money while improving results for their clients. At Semify, we offer solutions to all of those tasks on your to-do list.

If you’re ready to scale your agency, becoming an SEO reseller is the next logical step. It’s easy to sign up and access our white label SEO services for your clients. To get started, simply book a welcome call with us or fill out our contact form and our team will get the ball rolling right away.

Our team is eager to meet you and to begin working -- and growing -- together. To learn more about our white labeled SEO packages or about our approach to digital marketing, please get in touch with us today.

If you already run your own digital marketing agency, you might be wondering why you’d want to work with a white labeling SEO reseller company at all. But even if you possess the knowledge necessary to help your clients with their campaigns, that doesn’t mean you should always handle these responsibilities yourself.

The unfortunate reality is that you can’t really do it all. Trying to take on too much often means that you won’t be able to do your best in any area -- and that can ultimately hurt your business. One of the main benefits of being part of a white labeled SEO reseller program is that you’ll obtain the support you need to deliver on your client obligations while growing your business at the same time.

Joining an SEO reseller program will automatically grant you access to our team of digital marketing experts who will take care of fulfillment on your behalf. We’ll create the content, implement necessary website changes, and track all of your data for you. That means you’ll have more time to focus on nurturing existing client relationships and generating new leads for your agency. Rather than deal with a revolving door of short-term clients, you’ll be able to build on what you already have and focus on the bigger picture.

Of course, scaling your agency isn’t the only reason to consider becoming a white label SEO reseller. White label SEO services for agencies can also fill in some of the knowledge gaps that could otherwise keep you from providing in-demand deliverables to clients.

If, for example, you know a fair amount about pay-per-click advertising but you’re lost when it comes to link-building, you might assume that you’d need to direct a client elsewhere if they want something outside your skillset. But when you work with a company that provides private label SEO services, you can actually market your agency as a much more versatile provider.

Just because you’re not executing that part of the strategy in-house doesn’t mean you can’t provide those services for your clients. By teaming up with a white label SEO reseller company, you can make more money for your agency, give your clients what they want, and solidify your position as an industry leader -- without having to do any of that work yourself.

An SEO reseller agency platform can also allow you to avoid hiring in-house staff. If your business is growing exponentially and you’re struggling to keep up, you may think that it’s time to expand your team. But because that can come with a number of drawbacks, it might not be a risk you’re willing to take right now.

When you know you’ll soon be drowning in work but can’t make a business case for bringing on a new employee, it makes sense to join a private label SEO program to gain access to the resources you need. Instead of taking on an undue financial burden and assuming all the risk, you’ll be able to hit the ground running on those client campaigns and benefit from everything the experts have to offer.

One of the most common goals among our resellers is that they want to grow their agencies. While even the best white label SEO services aren’t going to magically help you get more clients, they can provide you with the freedom you need to scale. They often think that if they just find the right white label seo tools, like maybe a white label rank checker, that they will be in business.

At Semify, we believe that growing together creates the freedom to do more, have more, and be more. We’re completely committed to helping the members of our SEO reseller program grow their businesses. There are a few different ways we can make that happen.

For starters, joining forces with a white label SEO reseller agency will take certain responsibilities off your to-do list. They will you seo tools for agencies. Because you won’t be personally creating content, managing ads, or executing link-building strategies yourself, you’ll have a bit more free time in your schedule to concentrate on other areas of your business. That can allow you to pay closer attention to your customer acquisition channels and really devote your energy to lead generation and sales. Over time, that will allow you to bring on new customers and grow your business.

There’s another aspect to the work we do on your behalf. Because you’ll benefit from our team’s experience and training in the digital marketing sector, they’ll create higher-quality content on a consistent basis for your existing customers. We also know how to use white label seo tools. Although there are no guarantees when it comes to search engine optimization and marketing, we do know that Google loves consistency and quality. When you struggle to do it all yourself, that’s tough to achieve.

But if your clients are impressed with the work being done and the results they’re getting, they’ll be more likely to expand their budget, bring on additional businesses they might own, or recommend you to friends and family. In this sense, white label SEO outsourcing can help you stand out in a competitive market and grow without having to really focus on sales. This is a far cry from downloading your own private label seo software and hoping for the best. Rank checkers and agency seo tools are only the beginning of the story.

But remember that you aren’t in this alone. We invest our time in resellers like you who possess a ton of growth potential. If you haven’t mastered your sales pitch yet or you don’t know how to present organized reports, we’re here to help. We have seo tools for agencies. When you’re part of our SEO reseller agency platform, we become part of your team. You'll get your own white label rank checker. As such, we can provide you with the support required to take your lead generation and sales skills to the next level. Just call us so we can demonstrate our white label seo analysis tool with you on a video call.

In the end, there are several ways that you can feasibly scale your business by becoming a white label SEO reseller. While this growth may not be automatic, a program like this can empower you and give you the resources you need to achieve your goals.

A concern that some agency owners may have is that a client might find out that they’re outsourcing SEO services to another agency. It’s understandable that you might be worried about anything that could jeopardize your relationship with a client.

First of all, the beauty of private label SEO services is that they are kept private (just like the name suggests!). Whenever your customer logs into the dashboard, it will be branded with your custom URL, logo, and company colors to ensure consistency. They’ll never know that the work is being done by someone other than you and your immediate team.

As a white label SEO company, we put our clients’ privacy first. We’ll never reveal that we run an entirely separate business from yours; even on client calls, you can refer to us as your in-house specialists. We really are part of your team when you join our white label SEO reseller program, so you never need to identify us as anything else. Whenever we deliver content for your clients, you’ll be the go-between, giving you total control over your branding and ensuring that your clients have a consistent experience.

It’s worth noting that many clients don’t really care who is doing the work - this is why white label seo programs have become popular. As long as it’s getting done and the quality is what they expect, they might not actually care that you’re outsourcing it. That said, we white-label our services for a reason. Not only does this protect everyone involved, but it can also allow you to regulate your pricing structure in the way you see fit.

In short, your clients won’t ever know that you’re part of an SEO reseller program -- unless you tell them.

Every white label SEO reseller agency will provide slightly different service plans and deliverables, so it’s worth doing your research to determine whether a given program aligns with your clients’ budgets and needs.

Some white label SEO services for agencies might focus on on-site blogs, website optimizations, and link-building only, while other private label digital marketing firms might also offer services like PPC ads, social media management, and web development or design.

Ultimately, what you designate to be the best white label SEO services (also called white label search engine optimization) may not be what another reseller needs for their clients. But generally speaking, you should look for an agency partner that provides a wide range of services -- especially services that you can’t or don’t want to do yourself.

At Semify, we provide a number of private label SEO services, including site optimization, on-site blog posts (both short-form and long-form), off-site articles, featured news stories, guest posts, keyword research, phone tracking, social media sharing, PPC ad management, local seo whitelabel, and more. Our white label seo program is among the best in the US. In many cases, a white label agency can draw your attention to deliverables you might not have thought about or hadn’t realized were missing from your campaigns before.

Because private label SEO programs will also usually have a number of different service packages, it’s worth inquiring about the differences between the deliverables (as well as associated costs) to determine whether they will address client concerns or represent extras that aren’t applicable to your customers.

We mentioned earlier that white label SEO outsourcing can allow you to avoid hiring in-house employees. But why is that a better option? And how does white label SEO outsourcing differ from hiring an independent contractor?

For one thing, hiring and onboarding new employees takes a considerable amount of time and resources. It represents a major business expense and it can take months before that employee can get up to speed in the way you need them to be. Those delays can translate to business losses if a customer decides they’ve had enough. Unfortunately, they probably won’t be understanding when it’s their budget on the line.

Even finding the right person to hire can be a challenge, especially if you’re working with a small budget. You might have to sacrifice on experience and be disappointed with the results or wait around until you find the right person for the job. Unless you have a vision of growing your company significantly (and are in a financial position to do so), this may not be the right way to go.

Don’t forget that hiring an employee will require you to pay for salaries, taxes, benefits, business insurance, and all kinds of overhead costs. Even if you’re hiring a fully remote employee, you’ll be tacking on a lot of extra expenditures that will take away from your agency’s profitability.

You might think that hiring a freelance marketer can allow you to bypass some of those costs. While it’s true that you might not have to pay benefits for an independent contractor, you’ll lose the ability to dictate when or how they work. That can be a real headache if you just want the work to get done. Although many freelancers will work for low rates, you might also end up getting a low-quality result in the end. It really is more of a gamble than you’d think.

You should now be able to answer: What is white label seo? You now know that a white label SEO reseller company can help you keep costs low while guaranteeing on-time deliverables and ongoing support. If you review the white label seo programs available, and pick the right white label seo plans (like ours) - You’ll end up getting a lot more for your money and better peace of mind when you partner with an agency. There really is no comparison. White label seo services for agencies vary in their ability to really produce results - be sure to do your due-diligence before signing up.

More About

White Label SEO

The history of the white labeling SEO industry deserves its own post. It's a story of business-destroying penguins, motorcycle crashes, agency lead lists emailed to competitors in the dead of night, and bizarre tattoo contests. The Google algorithm has made Google what it is today - a technology giant. It has also created the search engine optimization industry.

But I want to use the "literally" in this story's headline literally. So what do you need to know about white label SEO services?

What is white label SEO?

Essentially, white label SEO companies provide fulfillment services and SEO software (private label seo software) for other digital marketing companies (you can clearly see this when you read white label seo reviews). These companies (also known as SEO resellers) then sell white label SEO products with their own branding, often using a private label dashboard. The white label company provides delivery, infrastructure, and tools, while the reseller sells the products and manages customer relationships.

Let's pretend for a moment that SEO is chocolate milk, which is easier to understand, delicious, and rich in calcium. Companies like Semify spend quite a bit of money to raise the cows, mix the milk with chocolate, and bottle it. We bundle this all together in our white label seo plans. The SEO reseller puts their own name and branding on the chocolate milk because they have stores and customers who want to buy it. The SEO reseller doesn't have to go through the trouble of raising livestock, and their customers get a delicious beverage.

That's exactly how white label SEO works, except the chocolate milk is made up of link building tools, blogs, social media posts, and SEO software. In order for this arrangement to work, both the white label provider and the reseller must be able to earn a profit from the relationship, while still offering SEO services that customers (we call them end-clients) can afford.

Who are the best white label SEO companies?

Semify recently celebrated its 13-year anniversary, and we've seen a few white label SEO providers come and go in that time. Search engine optimization is a popular choice for new-comers to the digital marketing field. Unfortunately, many wash out. The underestimate how hard it is to rank in Google. They underestimate the compeition. When our owners entered the SEO reseller space in 2009, there were only a handful of competitors (some have lasted to 2021, some have joined forces, and many have disappeared).

Today, there are really only five white label SEO reseller providers you need to know about. We don't mind telling you their names, even if we aren't quite magnanimous enough to link to them. Still, they aren't hard to find. They all do national and white label local seo. They all offer agency seo tools.

If you're looking for the top white label SEO companies, these are the only names you need to know:

SEO Reseller: One of the most well-known providers in the industry, they also have the benefit of an exact-match domain. The address on their website says San Francisco, but you'll find them in the Philippines.

Semify: That's us! The address on our website says Rochester, New York, and you'll find us in Rochester, New York (we also had an office in Washington, D.C. for 9 years). We're one of the only white label SEO companies based entirely in the United States, which has been an asset as Google prioritizes high-quality content. Try a white label SEO plan for your customer and compare results.

The Hoth: New to the scene, The Hoth has grown quickly in recent years. This Florida-based company is known for a cute mascot and a tattoo contest, which we have to assume is part of some strange hipster-occult initiation ritual? They also have white label seo software. eBrandz: Based in India, this team emerged from the directory submission industry. We’ve had occasional contact with their owners every few years, but don’t know them well. We do know that their Executive team is in the U.S. regularly for meetings with large clients. Posirank: Based out of Maryland, this service, as we understand it, is very self-service focused (like the Hoth). Customers' main source of interaction is through the website.

Contact Us

Office Address

  • Semify, LLC
  • 46 Sager Dr, Suite B
  • Rochester, NY 14607

Contact Info

  • Phone: (888) 574-5730
  • Email: info@semify.com