Semify Reviews
Customer Satisfaction Scores
Overview
Reseller reviews and testimonials are heart-warming. But we like data. The Lean Startup Methodology insists that assumptions be backed-up by real numbers. Furthermore, one-time surveys are fairly useless. According to Eric Ries, you need use Innovation Accounting (which we do here at Semify) to show improvement over time. Specifically, cohort analysis is required as you experiment with different approaches to establish cause-and-effect relationships about your business.
We have been immersed in Lean Thinking and Cohorts for almost a year now. As we've applied them to everything we do, it has had some amazing results. We think these are the numbers you should want to see before selecting a while label SEO reselling partner. And we are happy to share our data with you with full transparency in the categories below.
Account Manager Responsiveness
Being responsive to your customers is a critical part of any service business. In the first quarter of 2017, our team designed an experiment to see if they could improve customer satisfaction with responsiveness by providing highly-structured, timely and proactive communication within customer service tickets. The results of the experiment were strong, with very positive reseller reviews. They improved the initial customer satisfaction score by 15% (3.9 to a 4.5). We have been measuring this ever since (see the data below). After the initial excitement, the scores did decline from 4.5 to 4.4, and then 4.3. But they seem to have found a resting place at 4.3 / 5 - which we feel is very responsive to our resellers.
Dashboard Satisfaction
As a white label SEO provider, our technology is the glue that helps over 250 agencies coordinate activities and meet deadlines. We have more recently started measuring customer satisfaction with our dashboard. As you can see from the scores below, this is an area that needs improvement. Our initial score of 3.8 sunk to 3.5 in July. While we have seen a bounce back to 3.9 in August 2017, we are also looking closely at the data. New members to the Semify reseller community give the lowest scores. The team has several experiments under way to address this.
Onboarding Satisfaction
Due to the complexity of search engine optimization, onboarding can be a challenge for new resellers. Using our Lean Startup innovation engine, our team found a way to reduce friction for new agencies joining the Semify family. Specifically, there are a series of structured calls and training sessions that introduce brand new agencies to our terminology, sales approach, SEO philosophy and technology. As we have worked on this, our scores have improved. We are particularly proud of the 4.7 we got in July 2017.
Onsite Content
Writing great content is key to SEO success. We've known this for years, which is why we have invested so heavily in our Premium Content Team in Rochester, NY. But there was room for improvement. Our team (again, using the Lean Startup Innovation Engine) decided to see if they could push their customer satisfaction and customer review scores higher by introducing a kick-off call where the end-client would join with the reselling agency and the writer to discuss the editorial calendar. These discussions proved very useful for all involved. The writers reported greater understanding of the end-client's business and the resellers reported higher customer satisfaction. This is now standard process, and you can see that our scores have climbed from 4.0 to 4.2 over the last 5 months.
Onsite SEO Projects
In the old days, you could do onsite SEO and then wait for rankings. This is not the case any longer. Keyword space is competitive and SEO is a household word now. However, this does not diminish the need for great onsite SEO. This is a more recent customer satisfaction survey for us, but it has shown some strong results right out of the gate with an average rating of 4.4 / 5.
PPC Projects
The last customer satisfaction survey to share is our "Satisfaction with PPC" survey. Similar to our Dashboard satisfaction scores, this is an area where we need work. As you can see, the scores have dipped below the 4.0 mark, something we don't like to see. The team has recognized this and we are working on several approaches to better serve our agency partners. Stay tuned.
Conclusion
We believe these Semify reseller reviews, quantitative customer service data and cultural indicators all demonstrate Semify is headed in the right direction. As always, we are open to feedback and know that this will be a continuous improvement process.
News & Press Release Archives
"The Internet has changed everything." Yes, it's a cliche. But for small businesses, it's absolutely true. A lawsuit filed in Virginia against Yelp, claiming that unfair or fraudulent reviews harmed a small business, is evidence of how the Web has altered relationships between small businesses and their customers...
Falls Church, VA (PRWEB) March 31, 2014 -- In late March 2014, Semify implemented a series of new customer communications features. The communications enhancements were announced to Semify white label SEO resellers in a webinar on March 27th. All Semify resellers will benefit from the new features...
The best thing about Washington, Jonathan Mervis says, is that thousands of young professionals flock to the area every year - "and they all happen to be at the perfect age to get married." As someone who sells engagement rings, Mervis relies on that steady stream of newcomers to keep his family's 79-year-old company thriving...
Falls Church, VA (PRWEB) March 27, 2014 -- On March 14, 2014, Semify, an online marketing firm specializing in white label SEO services, announced the winner of its Spring 2014 Internet Marketing Scholarship. The scholarship recipient is Farheen Shah, a student at Northwestern University...
Falls Church, VA, March 18, 2014 (GLOBE NEWSWIRE) -- In late February 2014, Semify finalized the terms of its new Premium Press Release service. The package includes research, writing, editing, and submission to a press release site. Complete details of the new service were announced to Semify SEO resellers at a webinar on February 20th...
Falls Church, VA (PRWEB) March 04, 2014 -- In February 2014, Semify conducted a survey to measure consumer behavior and opinion in regards to a unique type of pay-per-click advertising known as PPC retargeting (or remarketing)...
Falls Church, VA (PRWEB) February 19, 2014 -- Semify, a US-based SEO reseller, online marketing firm, and website reseller, unveiled its new SEO plans on February 1, 2014. The new plans up the workload for the Semify team; SEO resellers, however, will not see a price increase...
FALLS CHURCH, Va., Jan. 28, 2014 /PRNewswire-iReach/ -- On January 20, Semify, a US based online marketing firm, SEO reseller and website reseller, debuted a new, responsive design website, featuring an all-new support center designed to educate and inspire resellers...
With the onset of a new year, social media marketing motors on. The fluidity and speed of change of the medium, however, leaves many firms wondering where to invest their time, energy and money. Use of social media, though still feared by some companies, has reached a point of critical mass, allowing most consumers and businesses to understand its significance...
Falls Church, VA (PRWEB) January 10, 2014 -- Semify, a US based online marketing firm, SEO reseller and website reseller, announces the recent release of a new service called "BuzzGraphic." BuzzGraphics are created by combining a custom infographic with facts about trending news in the client's targeted industry. The aim of BuzzGraphics is to increase traffic and customer engagement...
FALLS CHURCH, Va., Dec. 11, 2013 /PRNewswire-iReach/ -- Semify, a US based online marketing firm, website reseller, and SEO reseller, is pleased to announce that it is rolling out a new feature this month. The new marketing report gives clients a snapshot of their marketing metrics on a daily or weekly basis. Clients now receive an emailed update on how their website is performing, allowing them to...
Dec. 9, 2013 - FALLS CHURCH, Va. -- In November 2013, Semify, a US based online marketing firm, website reseller, and SEO reseller, announced its participation in a fundraiser for individuals dealing with prostate cancer. Semify reached out to the organization, Us TOO Rochester NY, a chapter of Us TOO International, Inc.; Us TOO Rochester was very eager to hear about Semify's dedication to support...
Nov. 22, 2013 - FALLS CHURCH, Va. -- On November 15, 2013 Semify, an online marketing firm, website reseller, and SEO reseller, announced the winner of its Fall 2013 Future Online Marketers Scholarship. The Fall 2013 recipient, selected by the Semify scholarship committee, is Carlos Martinez, a marketing student who attends California State University of Long Beach (CSULB)...
Falls Church, VA, Nov. 18, 2013 (GLOBE NEWSWIRE) -- Semify, a leading US SEO reseller and online marketing firm specializing in software and services for small businesses, has developed a SMAP (Social Media Average Points) Score to determine the next winner of the popular NBC program, The Voice. Over four seasons, The Voice has launched the careers of a number of successful artists; past winners are...
In 2006, Chad Hill left his job as a business development director at AOL, looking for a new venture. Hill had been marketing AOL's services to retailers such as BestBuy and CompUSA. But he was really interested in helping small businesses with limited budgets and staff adapt to changing technology - like he did when he outfitted his parents' law firm with computers and accounting software...
Semify LLC, an online marketing company, is on the fast track to growth. It has expanded its workforce and expects to reach $4 million in revenues this year, up from $2.5 million in 2012. Partners Chad Hill and Adam Stetzer founded the company in 2008 in Arlington, Va., opening a branch in Rochester in 2009...
FALLS CHURCH, Va., Oct. 11, 2013 /PRNewswire-iReach/ -- Semify, a US- based website reseller and SEO reseller with a complete line of online marketing services, announces considerable upgrades to its sales lead tracking software and lead reporting capabilities. The new lead tracking features were released in September 2013 and announced to Semify resellers in a webinar on September 12...
Falls Church, VA, Sept. 23, 2013 (GLOBE NEWSWIRE) -- Inc. magazine has included Semify on its 2013 Inc. 500|5000 list, an exclusive annual ranking of the nation's fastest-growing privately-held companies. Semify is a U.S.-based white label SEO reseller, website reseller, and online marketing firm with services for businesses of every size and industry...
Falls Church, VA, June 13, 2013 (GLOBE NEWSWIRE) -- After months of internal testing, measuring end-user results and benchmarking services against competitors, Semify, a leading SEO reseller, website reseller and online marketing firm, plans to release its new SEO programs to SEO resellers on June 14th. Semify's SEO methodology has always placed a heavy emphasis on creating engaging content...
Falls Church, VA, March 15, 2013 (GLOBE NEWSWIRE) -- On March 18, 2013 Semify, a US based SEO reseller and online marketing firm will formally launch its white label website reseller program. The launch comes after nearly one year of research, product development and diligent beta testing to ensure an easy, well-defined website design, development and support process. Semify CEO Chad Hill explains...
Falls Church, VA, Aug. 29, 2012 (GLOBE NEWSWIRE) -- Semify SEO reseller and online marketing firm, headquartered in Falls Church, VA, is pleased to announce a scholarship program designed to support online marketers of the future. Though the focus of Semify's SEO reseller service is online marketing, the scholarship is open to students who are on the path to any type of business or marketing career...
