Who We Are

We're a team of 30 enthusiastic and focused analysts, developers, designers, account managers, and writers who believe that Growing Together creates the freedom to do more, have more and be more.

Semify was founded in 2008 by entrepreneurs Adam Stetzer, Ph.D. and Chad Hill. Chad and Adam developed innovative digtial marketing process to effectively and efficiently manage campaigns for their direct clients, joking that they had built a 747 to fly from Orlando to Tampa. Turns out, the powerful process, analysis, link building, connections to newspapers and workflow software was the perfect solution for agencies that want to provide real SEO and PPC to clients.

Now, Semify has hundreds of agency partners that white-label Semify's digital marketing services. We've been in this space for 10 years.

We've read a ton of books together. Bonded. Developed our values. Argued, debated and disagreed. Learned from mistakes and formed the bonds that develop from hard work, cooperation and a sincere desire to do our best.

Our greatest asset is our people, who we care for dearly. Based on this renewed focus on growing amazing professionals, we have received excellent press coverage and interest in our intense focus on culture and professional growth.

Read about the outrageous and radical Semify culture:

After 10 years of growing our culture, producing leaders and growing amazing human-beings, we have realized that our real strength is our values and our people.

Some of the books we have been most influenced by:

  • Tribal Leadership
  • Good To Great
  • Lean Startup
  • Search Inside Yourself
  • Turn The Ship Around
  • The Power of Moments
  • Culture Code
  • Radical Candor
  • Lost and Founder

Meet the Team

  • Matt Beaulieu VP - Business Development

    Matt joined the Semify team from the financial services industry in 2010. He brings strong Account Management to his reseller partners & national-brand direct clients.

    Twitter Linkedin
  • Andrew Lindsay Account Manager III

    Andrew earned a B.A. in Writing from Ithaca College in 2013, and has worked as a Fiction Editor for Stillwater Magazine. He has been published on, amongst other places.


  • Allison Holz Account Manager II

    Allison earned a double B.S. in Psychology and Communications at SUNY Brockport in 2017. Allison is accompanied at Semify by her fun-loving puppy Noelle.

  • Brad Lewis Tech Team Manager

    Brad studied at the University of Pittsburgh and prior to joining the Semify team he taught Film and English Composition. In his down time he runs a small record label and hosts a weekly radio show. <

  • Riley Smith Digital Marketing Specialist I

    Riley earned a B.A. in English Literature from St. John Fisher College in 2020. In her downtime, she enjoys going on walks around Rochester and binging TV shows.

  • Samantha Zerbinos Digital Marketing Specialist I

    Samantha earned her B.A. in English from SUNY Oswego, where she also studied creative writing and business. She loves creative nonfiction writing, playing the ukulele, and rewatching sit-coms.

  • Sammi Cohen Brand Content Specialist

    Sammi holds a B.A. in Theatre and Speech from Wagner College. When she isn't writing for Semify or performing on stage, Sammi runs a vintage-inspired style blog.

  • Sanad Shuman Account Manager

    Sanad earned his B.S. in New Media Marketing locally at the Rochester Institute of Technology. When not at work, you can usually find Sanad on his bike or outside with his cat Rosie.

  • Sarah Fingar Digital Marketing Specialist I

    Sarah earned her degree in Journalism from SUNY Brockport (2009). She worked in radio for 10 years and is a word nerd - in her words. Sarah enjoys cooking, craft beer, and her 85-pound lap dog, Bailey

  • Shelby Toth Digital Marketing Specialist I

    Shelby graduated from SUNY Brockport in 2020 with a B.S. in Journalism. She is passionate about copy editing, finding the perfect cup of iced coffee and expanding her culinary repertoire.

    Facebook Linkedin
  • Taylor Benedict Digital Marketing Specialist I

    Taylor graduated from Nazareth College in 2019 with a bachelors in Marketing. When not at work, she is shooting a wedding video, photographing at her church, or tending to her many many plants.

  • Tim Ladd Digital Marketing Specialist I

    Tim graduated from St. Bonaventure University in 2018, earning his B.A. in Communications and Digital Media. In his free time, you’ll find him playing golf with friends and spending time with family.