If you are confident in your search engine optimization skills, but you are unsure of how to market yourself to the public, a more lucrative option for you could be to make your company private label and start working with SEO resellers. While working with SEO resellers means that you will no longer have the bragging rights to your work with customers who will ultimately be receiving it, a great portion of your marketing will be done for you because once you find a small group of SEO resellers to align yourself with, it will be their efforts that bring in all of the business. This means that after a smaller initial effort, you can sit back and literally be spoon fed your work by affiliates that trust in your abilities. This type of relationship will use SEO to make things lucrative for everyone involved.