Experience matters
Get white label PPC management straight from our experts
Pay-per-click ads can be a great way to drive traffic and sales for your clients. But your PPC results depend on strategic input and experienced management. As your Google Ads-certified partner, Semify offers the white label PPC services you and your clients need to move the needle in paid search.
For over 15 years, we’ve built and managed thousands of successful pay-per-click programs for businesses of all types and sizes. We’ll set it all up for you, as well as manage your campaigns on an ongoing basis to get the best possible results for your clients. Just sit back, relax, and get all the glory for your clients’ PPC success.
We'll set it up for you.
Evaluate
We map out a plan based on your client and their competitors’ online marketing activities. We pinpoint the keywords that consumers search on to find businesses like theirs.
Launch
Typically, ads begin to show in search results within hours of launch. When a user searches for a keyword included in your campaign, your ad appears in Google search results.
Construct
We set up your custom campaign with precisely defined ad groups, keywords, and ads. We write targeted ads designed to entice potential customers to click on your client’s ad over others.
Clicks
We’ll send customers to the most relevant page of your client’s site. Our white label PPC dashboard provides you with the tracking insights you need to evaluate the actions visitors take once they land on-site.
Boost your white label PPC conversions with retargeting
Keep customers engaged with PPC retargeting
Many first-time visitors leave a website without converting. Don’t let customers slip through the cracks!
PPC retargeting serves ads to your client’s ideal customers as they browse the web, even after they’ve left your client’s site. This keeps your client top-of-mind, cementing brand recognition and driving even more traffic.
We’ve got the white label PPC tools to track it all
Set and track PPC goals
Set a conversion goal and track your monthly progress via our white label reseller dashboard.
We quickly optimize your most lucrative keywords and ads to maximize conversions.
Access monthly projections
Easily track and project monthly ad spend, conversions, and cost per conversion with our white label PPC dashboard.
We track all conversions, including phone calls and web form submissions, to report your true return on investment.
Reveal top keywords by spend
Instantly learn exactly how your budget is being spent.
We provide a granular breakout to show precisely how much you’re spending for each keyword you target.
White Label PPC Frequently Asked Questions
Our team answers your pay-per-click FAQs
How can white label PPC help my clients?
When included as part of your client’s marketing strategy, pay-per-click advertising can be a major driver of traffic and sales for businesses of all sizes. Unlike other forms of digital marketing, PPC ads launch within hours of setup and start delivering results right away. You can also more effectively target your clients’ customers with PPC than with other types of online advertising, as pay-per-click ads are served based on the keywords that consumers are already searching for. By working with a reputable white label PPC provider, you can facilitate faster results for your clients as we work to help them rank organically.
How will PPC services help me grow my marketing agency?
As a white label PPC reseller, you’ll have more opportunities to provide the in-demand services your clients need for better SERP visibility. You’ll also have more opportunities to scale your business by becoming a one-stop shop for all things digital marketing. Being able to lend your (and Semify’s!) expertise in more than one area will encourage clients to upgrade their plans or choose your agency over a competitor’s. Even if a client doesn’t opt to invest in PPC services right away, you’ll be able to hit the ground running when the time is right.
Is white label PPC better than SEO? How do they differ?
PPC isn’t inherently better than SEO; in many ways, these services are complementary to one another.
While SEO campaigns can take several months to gain traction, PPC ads usually go live within hours and start showing results almost immediately. PPC ads are displayed at the very top of search engine results pages (SERPs), which means they have prime “real estate” above the fold. PPC campaigns also offer certain insights that you might not easily gather from SEO.
That said, PPC isn’t superior in every way. While it’s fast, it can also be cost-prohibitive (or even unavailable) for some businesses. Depending on their industry, their budget, and their target keywords, some small businesses may find that SEO provides better, more cost-effective opportunities for growth. Furthermore, pausing a PPC campaign will stop all progress, whereas the SEO work you do today can still drive traffic months or even years down the road.
There’s also ample evidence to support the idea that PPC and SEO are stronger together. Although PPC clicks may go down when organic search result quality improves, PPC conversions originating from those SERPs are typically higher. Read more about the interplay between paid and organic search.
Ultimately, the SEO vs PPC debate doesn’t come down to either/or. Most clients find that a combination of both SEO and PPC services will yield better results.
Where can I track all of my white label PPC campaign data?
When you sign on as a white label PPC reseller, you’ll be able to access all of your campaign data in real time through our dashboard. We’ll take care of onboarding your agency and your campaigns, as well as campaign set-up, to ensure your dashboard is white-labeled with your agency information and that you can easily share insights with your clients. We’ll walk you through how to track your campaign metrics and will schedule recurring meetings to ensure you stay up-to-date on your progress.
Why can’t I see my own PPC ads in Google search results?
In short: Because they’re not designed to be. For one thing, even a perfectly optimized PPC ad won’t show up for your target keyword every single time.
But even if you do find your own ads, purposely searching for them can hurt overall performance by skewing impressions and click-through rates. That can impact your client’s budget and their quality score – two things you definitely don’t want. You might even get your IP address blocked if Google thinks the ad isn’t relevant to your needs.
Generally speaking, it’s just a bad idea to search for your own ads. If you want shareable data (and confirmation that your clients’ ads are being seen), work with a white label PPC provider that can provide you with valuable, on-demand insights. Learn more about how searching for your own PPC ads can hurt more than help.
How can I improve my client’s Google Ads quality score?
Your client’s Google Ads quality score is a measure of relevance and estimated click-through rate. It’s the way in which Google anticipates the success of a given ad compared to others. Lower quality scores typically correlate with higher cost-per-click (CPC), which means their ad budget won’t go as far. It’s within everyone’s best interests to improve their quality score when possible!
One of the first things to examine is how relevant the site’s corresponding landing page is to the ad you’re running. If it fails to meet the user’s expectations upon clicking the ad, they’ll probably exit right out of the client’s site. Site speed, mobile-friendliness, and keyword/ad group targeting can also play a role in quality score. Your dedicated account manager can provide you with personalized recommendations – and will optimize your PPC campaigns from the start – to limit quality score issues. Read more about how to improve your Google Ads quality score.
Do My Clients Really Need PPC Services?
Online advertising has evolved considerably over the years. In the early days of the internet, pop-up ads plagued web users. But now, display ads and PPC services are considered standard.
That said, many agency owners may not think pay-per-click ads are a necessary part of their clients’ marketing campaigns. And while it’s true that you can often reach customers effectively through other means (including SEO and social media), it’s important not to discount the effectiveness of PPC.
PPC ads appear prominently in search results pages. Although they are labeled as such, they still receive prime real estate and are displayed above organic search results. Many customers may not spend time to discern the difference between ads and organic results; they just care about finding a solution quickly. As a result, PPC ads receive more clicks.
It’s not just clicks that result from PPC ad placements. Conversions tend to be higher than with organic search results, as well. If you target your ads correctly, you’ll be able to effectively reach the right customers at the right point in their buyer’s journey.
With our white label PPC services, your clients can benefit from:
- Increased website traffic
- More conversions
- Better brand awareness
- A competitive edge
- In-depth analytics and reporting
- Faster results
When you become a PPC reseller, you can help your clients make connections with their target customers and boost campaign performance.
There are certain types of businesses that may not find as much success with PPC. Those in highly competitive industries or sectors that require a high-touch sales process may not be able to compete or may not see the ROI in pay-per-click advertising.
However, in the vast majority of cases, our white label PPC program can help businesses grow. Not only will we manage your clients’ PPC campaigns on your behalf, but we’ll also provide you with the support you need to share insights and help clients understand what PPC can do for them.
Ultimately, PPC and other forms of digital advertising are only going to become more prevalent over time. If you aren’t yet offering PPC or you’d like to improve the results you’re seeing with pay-per-click campaigns, we’re here to help.
How Do PPC Services Differ From Other Ads?
Aside from traditional forms of ads (which can range from newspaper ads, radio and TV advertisements, and even billboards), there are a number of different online advertising options to choose from.
Display advertising is probably one of the most familiar forms. These banner ads can be stagnant or moving (images versus video content) and are often distributed through a display network. This allows these ads to appear on different websites all across the internet.
The hope is that these relevant ads will be displayed on other websites that align with a customer’s interests. But because it’s more difficult to target users in a granular way with display ads, these advertisements often come with lower click-through rates due to a lack of relevancy.
You’ve probably noticed social media advertisements, as well. These look like display ads, but their distribution is limited to a specific platform. (With Facebook and Instagram, marketers can run similar ads on both channels.) Other options include ads on LinkedIn, TikTok, Snapchat, and Twitter.
Social media ads are relatively inexpensive and can result in high engagement and brand visibility. That said, newer restrictions relating to data insight can make it more difficult for marketers to effectively target the right customers. What’s more, a business’s clientele may not be active enough on these platforms to obtain a good ROI.
Paid search advertising, which is another name for PPC, is text-based advertising. No images or videos appear in PPC ads, which may seem like a drawback at first glance. But because PPC ads appear at the top of search results, they can actually be more effective than other ads.
Unlike display ads (which can appear virtually everywhere and therefore may not stand out), PPC ads will show up at a time when customers are already looking for relevant information. If you set up your ad campaigns correctly, you’ll be able to intercept customers at the exact time they’re looking to make a purchase.
PPC ads often win out in terms of both relevance and visibility. And rather than paying to run an ad for a certain period of time with no promises of return, you’ll pay a fee only when the ad is clicked. As long as your ads are being properly managed, you’ll typically experience lower costs and higher returns.
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